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Wheel Of Fortune

Ruota della Fortuna is a family-friendly word game for iOS and Android designed to be ad-light and enjoyable across multiple age ranges.

Client

My daughter

Service

Mobile App Development, Game UX

Date

January 15, 2026

Challenge

Existing mobile versions were ad-heavy and often frustrating for children because phrase difficulty was not age-appropriate.

Solution

I built a cleaner mobile experience with curated phrase difficulty by age, multiple play modes, and a tactile UX that keeps the game accessible for both kids and adults.

project screenshot
project screenshot
project screenshot
project screenshot
project screenshot
Google Play Store Apple App Store

Wheel Of Fortune is a personal project born at home before it was a software idea.

My daughter loved watching Wheel of Fortune on TV and wanted to play on her phone, but the available games were full of ads and many sentence packs were too difficult for younger players. That was the trigger: build a version that keeps the game fun and accessible for all ages.

Project goals

  • Deliver a low-friction experience without intrusive ads.
  • Create phrase packs with progressive complexity by age.
  • Keep the game intuitive for kids while still enjoyable for adults.
  • Preserve the classic Wheel Of Fortune flow and excitement.

Product direction

The live product direction is focused on fast rounds, tactile visuals, and immediate playability. The landing experience emphasizes a handcrafted visual identity (“Edizione Graffite”), quick game loops, and easy onboarding.

The website positions three clear play modes:

  • Solitario (single player)
  • Sfida Amici (local multiplayer on the same device)
  • Contro il Computer (play versus bot opponents)

It also highlights phrase difficulty segmentation by age bands: 6-8, 9-12, 13-15, 16-17, and 18+.

Technical and UX decisions

  • Lightweight architecture to keep startup and round transitions fast.
  • Local-first behavior for gameplay to avoid unnecessary online dependencies.
  • Content organization by difficulty/age bands for better progression.
  • Clear visual hierarchy to support younger players during guessing.
  • Distribution on both Android and iOS stores from a single product vision.

Why this project matters

This project is a good example of how product decisions can start from a real user pain point. Instead of cloning existing apps, the direction was guided by one concrete need: make a better family version of Wheel Of Fortune, without ads and with age-appropriate content.